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Monday, July 18, 2011

Technology Start-ups in India

It’s been long considered that Silicon Valley is the place to be if you want to start a technology based business and why not? It’s got the talent, the money, the ecosystem, the technology and millions of pro-consumer American citizens who’ll openly use your product and most importantly - pay for it too. All of this definitely plays a huge role in the success of cleverly designed Silicon Valley start-ups. A lot can be learnt about the way everything works in Silicon Valley through numerous blogs, online videos (not to mention Oscar winning movies) and books. It’s definitely recommended for any new entrepreneur, whether in the technology sector or not, to read up all that is available on the Internet. I’ll share these resources as and when necessary.

This blog though, is focused on India. How can you build a technology start-up in India? What’s different in Silicon Valley and India? What’s common? Who are the key players in India’s high technology start-up space? What can they tell you about making something out of India? I’ll highlight as much of these as I can but, who am I?

My name is Nagarjun Palavalli. I’m a web developer / designer, Bangalorean and more recently, founded my own VC funded company called Eduora.com. I actively follow the start-up space in the US and India. Like most programmer founders, I don’t have an MBA and as a result, I want to dedicate this blog to entrepreneurial hackers who want to start their own company.



I am writing this blog because I’m impressed by the strides made in India’s start-up community. A lot more people want to start their own companies, a lot of people want to back these companies and a lot of people want to buy from these companies. All of these make for an interesting India oriented case and why not chronicle these amazing stories from Indian entrepreneurs? While some of the articles may have heavy technology orientation, most of them may be useful for entrepreneurs in other markets as well so, do stay connected to this blog.

More interestingly, starting a company in India is a lot more challenging in the sense that you need to consider a lot more variables and innovate to target the Indian consumer who places value for money ahead of quality. This forces Indian entrepreneurs to create different products, consider economics that vary from that in the West, customize for more than one language, market in more traditional ways and one way or the other, involve cricket! No, that last one was just for laughs. The biggest advantage of starting a company in India? Lower costs to get the product out. All of this is what makes starting a company in India very different from anywhere else.

Stay tuned to this blog.